Max Azria

Under allure of quinquag Pardner dbonnaire, the designer Max Azria has been able to implement – ann 20 es – a true empire of textile. H fluted not do the big cart New York fashion week with collections pr-t – wear at Carrefour, the Tunisian immigrants arrived impose its PREPPY style within the Hollywood elite, without renouncing to profit with less litistes projects. R cit of the American success story…

For the young Max, everything begins the age of 13, when he left his native Tunisia for the French soil. It is established then in the Parisian district of the trail and there quickly develops a certain passion for the world of textile, so that 20 years, he launched his clothing line. During a dozen ann are, working hard, trying to spread his own vision of fashion. Without success…

He decides then to attempt all the way from the USA. There t you to y d centralize fashion – who at that time has all the powers that a m me City: New York – to the c you West. Aware of the influence of Hollywood stars on the dress behaviour of women, the stylist chooses to set up its claw in California, in the heart of the star system.

In 1989, the couple Azria launched two brands: Max Azria Collection and BCBG Max Azria. The first combines luxury classic and l gance timeless, while the other is more accessible, m lant the notion of easy wear typically American to the criteria of the good chic good genre fran ais. Quickly, he opened a Los Angeles shop, attracts customers in the opening.

Fond of this famous aura frenchy, the American am rush at Azria in order to acquire a little of this l European elegance that makes them both r worm, especially as the prices which are s practice finally make affordable luxury. It does no more to that success either on the date…

The latter gives you wings Max Azria, who in addition to being a designer inspired to rv the tar an ambitious businessman.It is thus that in the ann are 90, he launches a line intended to men, then makes every effort to ensure that the stars of showbiz are aper Siu in his creations.

Yes, but here, if man can be happy of his commercial success, he holds her heart to convince the fashion of his legitimacy l.In 1996, it takes so the d party go during fashion week in New York. While criticism could net stop the ascent of this self-made-man, she praises him, opening the doors of Fame. The m me ann e, it is read best designer of the year Atlanta, before being recognized two years later by the very select CFDA.

SD then nothing no arr you desires conqu your from the quadrag Pardner. It multiplies advertising campaigns of claws headlights – BCBG and Max Azria Collection – develops the number of additional lines and back m me of already existing houses. He throws so his d evolved on the claw French Joseph Ligth, making quickly her one of the brands of pr delight of young Hollywood stars.

GR that his range of labels affecting all strata of society, he d multiplies his profits, little bit weaving a genuine lifestyle Max Azria. Teenage girls found their happiness at BCBGirls (are buying both their last baby doll pink as their fragrance), while the followers of sportswear are found at To The Max. His t c, Parallel claw offers casual collections and easy living.

In addition to develop international, Max Azria accentuates his showbiz connections to shine serving to a wider audience. And if its goals d, it is d scrambles to dress Rachel (Friends), Brenda (Beverly Hills) or even Ally McBeal, he comes to a new level by offering the young Miley Cyrus draw, under his leadership, her own line of clothes…

Denies this man lies elsewhere slightly in his ability meet women very different, ranging from the teen fan of Hannah Montana to stars like Diane Kruger and Angelina Jolie, through m nag re more than 40 years. Indeed, under all the challenges, he agreed in 2007 to create collections for Tex, textile brand of Carrefour (m me if the collaboration will end in 2009).

Away from him carry prejudice, this diversification of the kinds him good luck: the challenger of Calvin Klein can thus claim a turnover 9 z ros, a perfect marital bliss (with his wife and collaborator), several sumptuous villas (to accommodate his 6 children) and a real recognition on the part of the senior levels of fashion…

 

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