With emphasis on low-cost smartphones segment, Sony wants to broaden participation in the Brazilian market in 2013; First products arrive by June
Although the looks of Sony’s booth visitors at the Mobile World Congress (MWC) 2013 are facing the world’s thinnest tablet, the Xperia Z, and the corresponding your line of smartphones, the Japanese manufacturer surprised by announcing a new product for the Brazilian market, unlike anything the company has already shown: your first smartphone with dual SIM support.
The Xperia and Dual has modern design, like the other models in the Xperia line, runs the Android operating system, version 4.0 or Ice Cream Sandwich and has 3.5 inch screen. The new product offers little internal memory of 4 GB, but only Sony promises 50 GB of space in the cloud through a partnership with the Box.
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The smartphone comes with 1 GHz Qualcomm processor, 3 megapixel camera and Xloud technology, which allows you to amplify the sound reproduced by the MP3 player of the instrument. The new product still has no price set, but must arrive with lower price than smartphones usually released by Sony.
“We have aggressive growth goals in Brazil and, to achieve them, we will expand our product line,” says Ana Peretti, Director of marketing for Sony to South America. In March, the company will launch in the country the Xperia J, R price $699 real. Sold exclusively by operator course, device follows the design of the line Smartphone Xperia Arc, with the back curved slightly. The product has a 4 inch screen scratch-resistant, 5 megapixel rear camera and another front, to chat.
In addition to the J and Xperia Xperia and Dual, Sony throws more appliances throughout the year. Thus, the quantity releases this year in Brazil must be greater than in 2012.
The launch of new products represents a turning point in the Sony strategy for smartphones, exactly one year after separation from Ericsson. So far, the company kept most of your line focused on mobile devices more advanced (and expensive). In 2012, for example, the company announced four new products, all with price greater than R $900. The company, so far, I don’t answer the cell phone segment that support two chips, an increasing demand of Brazilians who use services of more than one carrier to save money.
See also: LG to launch rival Galaxy Note with high-resolution screen in late February
Xperia ZQ arrives soon
The date of arrival of the Xperia ZQ, smartphone announced at the Consumer Electronics Show (CES) held in January 2013, has not yet been set, but the product also will arrive by the end of the year. The price, although it is not revealed, should be around £ $1800, in which the company intends to put its most advanced smartphones.
“The Xperia ZQ is our superphone, product that Sony has bet all your strength of research and development,” says the representative of the brand. The product, which is a customized version of Xperia Z for Brazilians, offers four-core processor Snapdragon S4, the latest release by Qualcomm, 13 megapixel camera, and runs the Android operating system 4.1 or Jelly Bean
The product supports NFC technology (Near Field Communication), which allows streaming of sound to speakers and headphones compatible with just a touch. In your booth at Mobile World Congress, Sony offers a wide range of accessories such as speakers, home theaters and NFC compatible TVs. “Most of the products of the new line is compatible with the technology.”
Smartphones of Mobile World Congress
* The reporter traveled to Barcelona (Spain) at the invitation of Samsung
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