Launches Glasses Collection

Former singer of The Black Eyed Peas creates a line inspired by the hip hop movement of the 1980s. Urban and irreverent models are now available in Portugal

Alongside the song, Will.i.am has a passion for fashion and for glasses, which has just materialized on the line ill.i by Will.i.am. Made up of sunglasses and frames for men and women, the line features thin, rounded metal frames with spoilers inspired by aviation models and double stem details, square acetate acetate with flat top and metal angled models with Inserts on the rods to mimic the look of the lenses. The women’s sunglasses models include distinctive cat-eye oversize with acetate frames and round lenses.

Optical models include fine round frames with double rod detail along the lens and translucent acetate square frames with signature detail ill.i.”The design was inspired by the progressive fashion trends of hip hop pioneers of the 80s,” says Óptica Boavista, who markets the collection in Portugal.”The oversize glasses used by the graffiti characters of the decade, the unusual shapes of vintage glasses, as well as memorable moments from the early days of will.i.am’s career,” he explains.

“Progressive design elements from the collection also refer to futuristic thinking and innovative initiatives that shape Will.i.am’s universe,” the document also said. In addition to experimental combinations of acetate and metal, ill.i glasses feature patented diagonal hinges and comfortable acetate rods.”Discrete but striking details include the laser engraving of the Will.i.am willpower logo and the detail of the signature of the line on the metal plates at the end of the rods,” the company says.

«The palette of colors combines the polished and matte textures in gold, black, white, silver, bronze and turtle. Solid or gradient tones and contrasting lenses in silver gray, bronze gray, brown or mirrored gold,”the brand still completes. Resulting from an old passion for experimental eyewear from the creator of hits like ‘Boom boom pow’ and ‘Pump it’, ill.i is the product of a creative partnership between the businessman and connoisseur of glasses will.i.am and the designer and his Long time friend George Gorrow.

«I see a gap in the eyewear universe and this is my contribution to what I feel is lacking. I want this to be an honest brand. And that is achieved with dedication and passion,”said the singer, who could not be prouder with his new release.

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