The Mastermind Japan is a brand of men’s fashion created in the city of Tokyo in 1997 by designer Masaaki Honma. Its biggest differential is the exclusivity of their clothes, after all some of them do not have more than 3 pieces produced, so there is no wonder that a simple t-shirt of the brand can cost anywhere from 305 to 900 dollars. Another striking feature of the Mastermind is the constant presence of skulls with crossbones, which refers back to the aesthetics of punk, to the most strong inspiration for this japanese designer.
The collection of Mastermind Japan also includes jackets, gloves, boots, jeans, baseball caps and even rings with prices in the same manner as those mentioned above, a real antagonism to the movement of counter-culture formed in the years 70, for young people from working-class districts to the English, in contrast, in the present time, with the well-heeled who have the financial conditions to purchase a piece of the collection is shown here. However, there is a differential that goes beyond exclusivity: all around rude punk is combined with raw materials noble, of high quality and durability, giving the collection aunique aesthetic.
Regardless of whether or not a brand guy, it’s worth taking a look at the editorial from the japanese magazine Sense with the collection autumn-winter 2012, called “New Order”, with emphasis to the styling gloomy that dovetailed perfectly with the design of the clothes of the Massaki Honma, just a black background as a backdrop.
If you enjoyed this post, please read this article about the Kiryuyrik, another designer japanese commanded by a talented designer.