New Designers to Watch

The fashion industry is in transition. Great designers hang their job at well-known labels on the nail and instead concentrate on the free, creative work. The reason? The so-called “Lake now, buy now” principle – new collections coming from the runway directly in stores and are immediately available for the consumers – in the last seasons rapidly developed. This makes creating many creative directors. Too fast, little imagination, have the big players in the fashion industry too much commercialism – a problem and that means time. Time, who are now mainly young designers an advantage. Small collections and a high recognition value by an individual style are the key to success. These 5 designers have succeeded and will inspire us in the future with their creations.

Keepsake
The forms of traditional evening wear break – with this idea, the label was 2011 keepsake founded. Under the direction of Creative Director Melanie Flintoft and Head Designer Carmen Dugan the fire minimalism, clean lines and modern cuts specializes. Less bling, for more structure and quality. You are looking for the look of a sparkling Princess here to no avail. Instead, the Australian label offers a urban look with a feminine twist. In addition to classic day or evening dresses keepsake provides also the line “Intimates” – delicate top bralettes or nightwear and silk bathrobes. Buy your keepsake including here and here can.

ISA Arfen
“To me fashion is about desire, beauty and fun. It’s not about dressing up in a costume. ISA Arfen is about a real woman dressing for her real life and really enjoying it. ISA Arfen studied at the renowned Central Saint Martins School of art & design and founded her label, after as Design assistentin at Chloe in Paris, as well as in Louis Vuitton, Charlotte Olympia and Marni, 2011 in London. What began with a small collection of feminine summer dresses in the private sale, evolved quickly and is now also on the doors of their studios more than known. Match fashion or Stylebop already have the Italian program.
Olympia Le Tan
Welcome to the fashionable Book Club of Olympia Le Tan. As a self-avowed reader and autodidact, made the born Londoner her passion about the business concept and developed artistic Clutchbags in the style of popular books for the fashion elite literature lovers. Alice in Wonderland and Cinderella or the Mr men capsule playful collection – a based on the series of children’s books by Roger Hargreaves – the Paris-based label offers the full range of cool accessories with elaborate embroidery and exciting prints. Some like it cheesy find we mean: an absolute statement and must for real lovers of fashion. The catch: For a bag by Olympia Le Tan you must Access unfortunately something deeper in the wallet. A model currently available for example at Mytheresa or net-a-porter will cost between 600 and 1200 euro.

Vivetta
Their craft learned Ponte at none other than Roberto Cavalli Vivetta before 2009, she founded her own label Vivetta. Nostalgic elements are combined with contemporary design and an extensive color palette. Fancy cuts, many details and playful samples belong to the trademark and have let in a few years be the brand globally successful. Singer Pixie Lott familiar faces such as Alexa Chung, Blogger Leandra Medine of the Manrepeller or UK love the designs of the Italian. No wonder! Finally, is a top by Vivetta not only a true statement, but can score right also in price from 200 to 600 euros for a fancy designer piece. Vivetta shopping you can for example here.

1949 Bertoni
The label Bertoni 1949 is no longer convinces to the youngest, for but each season with innovative design and craftsmanship. Tradition and modernity blend skillfully and have kept fire by Riccardo Bertoni on the top of the international fashion market. Especially popular: The fancy high-quality leather bags. Coupled with timeless elegance make real eye-catcher not only us. The fire takes long and essential in stores such as Farfetch or Modeoperandi.

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