Internet has provided anyone can become a small merchant, almost no prior investment. So There is more online stores, doing business on the internet a very interesting option for those who want to become an entrepreneur without risking too much. For your shop, you don’t need a local business, but be well positioned in search engines is like having your place in the best shopping street in your city. If you have a store in a shopping mall or at the street, at least spends people ahead. On the Internet, you have to be clear that must move to attract public. Word of mouth works on the internet, although in a different way to what has always existed. If you want to set up an online shop, these tricks will be very useful.
Platforms for your online store
Although the initial investment You may seem less that in a traditional business, launch to sell on the internet also requires time, effort and a previous strategy to go in the right direction. Note that you will have to invest in promoting the web and social networks, even to save a portion of the budget to work with bloggers. First of all will be thinking if ride your own online store or do you prefer being part of a virtual market or market place. Each of the two has its advantages and disadvantages, as whole, but based on the idea that you have in mind you will feel more comfortable with one or the other.
If you want assemble your own online store You may try Bigcartel, a sales platform very easy to use, especially if you follow these tips, and if you want to go to a marketplace You can choose between Ebay, Etsy, Dawanda or Ezebee. Another possibility which will give guarantees to your customers is to sell through Amazon, that it will charge you a fixed over a Commission per sale.
As the competition is tough, looks for a niche market you master and that you know well. Specialize, is looking for quality and professionalism to your future customers trust in you as an expert and want to shop at your store.
Where to start to promote your online store?
The Internet is not as free as you think and of course, for your new online store also, you must meet certain legal requirements. Once solved the technical and legal part, comes the time of promote it, and on the internet that refers to learn how Google You can help in your positioning and to know to handle yourself in social networks.
A good starting point is create a blog that supports your business. This blog can give numerous advantages:
- It helps you to position yourself well in Google, it gives you visibility.
- You can create a community environment to it, that people recognize you as an expert in the subject, display products attractively, explain its usefulness and operation, etc..
- It allows you to update your site frequently, not only whenever you include a new product in our catalog.
SEO and SEM
And comes to speak with acronyms. At this stage of the century, sure you’ve heard of the SEO. It is looking for the best search engine positioning, for who search Google certain terms to land on your web. The higher is your online store in Google, chances have to promote. Keep in mind makes 90-95% of searches through Google.
That your website has a good SEO It depends on many factors, among others, have a content of quality, for improvements in the code of the website, that you have a good accessibility for smartphones and tablets, or that there are many websites that linkeen her.
Here you can learn a bit of Basic SEO. One of the things that you should keep in mind is that all products must be labelled with legible names and not with reference numbers or names rare, because in that case Google may not recognize them. If you sell bracelets, the tag that appears in the url should be “bracelets”.
The SEM It consists in searching the internet, a good strategy of marketing through SEO. Basically what you do is to pay Google Adwords, which will display ads in your website among the first results. It is an effective monetary investment to receive many visits at specific times.
There are agencies that are in charge of improve your SEO and SEM strategy because every day there are more number of websites and Miss enters both maremagnum is very easy. In addition, it should be much eye buy backlinks, copying content or follow other unethical techniques because Google detects it and you may severely penalize.
Google Adwords is the program that uses Google to offer advertising to potential advertisers. These are ads that appear at the top of the screen and on the right side of the screen to search a term in Google. There are also ads in the form of banners, whether images, video, or text. Advertisers pay Google for each click that a user makes on your ad, and this price is not fixed, but it is set for auction and quality level.
To make online marketing We can use ads pay per click, contextual advertising and design a comprehensive strategy. Also you can also follow techniques of marketing offline as the mailing, promotions, discounts, etc
Handle yourself well in social networks You can give a good boost to your website. Facebook, Instagram or Pinterest they are the major networks that have managed to bring a success to many shops. Does not lack that you’re everywhere, but you’re really constant, think what you want to sell and how you are going to get.
For reach your target audience on Facebook and Twitter, You can make promotion limited to one type of profiles and interests, making advertising are more context, for example, looking for people who speak if you sell bracelets to give in a communion of communions. With little investment, you can go to a public and very specific target. For example: who like brands that you know that they fit with yours.
Another very important point to consider is the quality of the images. On the internet the first impression is vital. Looking for a good photographer that makes good product photos, because but your product will look lower quality than it is because of reflections and shadows. There should be coherence between all the photos, which are clean and “no noise”.
It is fundamental to make very clear shipping & returns policy to provide confidence in the purchase.
Anyway, not everything is solved by paying. If you have an online shop with a nice design, a quality product, and a website with a good usability (come on, that gives taste navigate it) you already have a good job, and already just to make it known. Online work well the tactics with imagination, and create a product that falls simpático, collaborating with bloggers, can give good results if done well, always with a strategy behind and adapting yourself to what is your business. Top bloggers have agents and can charge you exorbitant prices. That has served it well to another does not mean that you go to serve you. It must also be original in your approach to marketing, Because maybe a short video which not has cost you too make can become viral and take your store to stardom. You never know.
We hope that with this information, you dare to jump into the world of online businesses, and you have good luck with this. If you become the next Amancio Orega, don’t forget who gave you the first tracks.
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