H & M – Autumn/Winter 2009-2010 Campaign

H & M may have a massmarket profile and shelves holding more – end-of-day – from the battlefield as the pr shop-t – wear trend, that no emp che not known teaching Swedish to associate a regular basis its image to the great figures of the mode. For several seasons, its advertising campaigns so dare the mixture of genres, with tops and photographers Knoxville s…

GR this collaborations masstige, H & M has been able to create a place share in the retail market. Indeed, if clothing about s oscillate between the medium very and the very good, the Su must seem to have no difficulty attracting the VC in their nets me fashion sphere.

Pioneering mix low cost & famous, they convince the beautiful people in fashion build with them the new face of fashion attitude. Now so it is more rare to recognize the silhouette of a supermodel in their campaign, or to find the paw of a great photographer…

For the winter of 2009, it is none other than Terry sulphurous, Richardson, who was friendly shoot the mutinous models of the moment. Having already worked with H & M for opus Cavalli, Richardson gives us here a clich s more sober than usual, leaving the mod charm them take power. Indeed, whether it is Sasha Pivovarova or Eniko Mihalik (the muse of Inez van Lamsweerde and Vinoodh Matadin) each broadcast an aura of more photog fuck, the espi time rule and charmeuse.

In the end, this new campaign seems to confirm the maturity of the su claw Swedish, who finally found his own tools of expression: a top, a photographer and a white background. A match that has all the chances to fly local of the fashionistas…





Source: www.matthewwilliamson.com